More than 1.7 billion people use Facebook to connect with what matters to them. Promote your event to drive awareness, get people to your events and build an engaged community.- Facebook

490 Million

PEOPLE USE FACEBOOK PAGE EVENTS EACH MONTH

41%

OF FACEBOOK USERS IN THE U.S. ENGAGE WITH PUBLIC EVENTS EACH MONTH

38 Million

PUBLIC EVENTS WERE CREATED IN 2016

35 Million

PEOPLE VIEW A PUBLIC EVENT EACH DAY

 

How to find an event on Facebook?
Upcoming events will appear in chronological order in a list view. When you click a section, the top of your list will display invites / hostings.. but also upcoming events so you can search by specific categories or locations.

  • Facebook events are the most effective way to get user’s attention & keep it!
  • With the calendar connection, most users have their events connected to their smart phones. They receive a notification when the event is nearby… someone posts in the discussion or if updates have been made.

More on Location Intelligence Using Geolocation Software – by agency founder, yours truly Melissa DiVietri

Using Facebook Events Tab To Discover Things That Are Happening

In the left column of the newsfeed, click Events. There are subsections like ‘popular in your network,’ ‘popular nearby’ — but you can also see what events your friends are attending, pages that you’ve liked or places where you checked in.

You can search by city, country, event, category, date and so on.

Customizing Your Location Settings To Find Facebook Events Near You

Customize your preference for Facebook events by category, city, date and other subjects to narrow down events near you.

Here is a guide on 13 Ways to Use Facebook Events For Your Brand via Sprout Social

How To Select Which Events To Appear In Your Facebook Events Feed

  1. Find events by signing in to your Facebook profile and accessing the Events page. View my demo above to see exactly how to access this page.
  2. Click the “Events” link, located on the left side of the page below your profile picture.

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Do you know how location intelligence works on social media? View my keynote presentation “Location Intelligence On Social Media” from DMSS Conference on how to gain most optimal results with your location settings.

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Key take-aways from this blog post on customizing Facebook events to be more effective:

  • You can search any location for events that are happening in real time, the weekend, past or future
  • Select events based on category – dancing, art, community, culture and more.
  • See what events your friends are attending – or groups that you are apart of
  • Buy tickets directly within the Facebook event by using third party integration (Eventbrite) etc

When planning for a Facebook event, you must BE ORIGINAL to stand out.